Non-Fiction Publishing Boot Camp: Proposals, Agents, and Query Letters 6-Week Zoom Intensive with Tawny Lara starts Tuesday, October 14th, 2025
Class Starts on Tuesday, October 14th, 2025
The class will meet weekly via Zoom on Tuesdays, 6:00PM - 8:00PM Eastern.
Any questions about this class? Use the Chat Button (lower left) to talk with us.
WHAT WRITERS CAN EXPECT:
In a virtual group setting, students meet with Tawny for two hours a week to finally dust off that old Google Doc and get to work.
Each week is structured so students can focus on one aspect of the publishing process at a time rather than feeling overwhelmed by the whole thing at once.
Each session ends with a 20-minute Q&A where students can ask about publishing, proposals, finding an agent, preorder campaigns, and book marketing.
GUEST SPEAKERS:
- Gina Moffa, LCSW, grief therapist and author of Moving On Doesn’t Mean Letting Go: A Modern Guide to Navigating Loss
-
Anna Goldfarb, journalist and author of Modern Friendship: How to Nurture Our Most Valued Connections
Week 1: Why Me? and Why Now? - Each book proposal needs to answer two questions: Why Me? and Why Now? You'll define why you're the person to write your book and why the world needs your book right now. Then, we'll spruce up your author bio by creating a full-page About the Author section that further expands on why you're the right person to write this book.
Week 2: Target Audience and Comp Titles - Identifying your target audiences can help you visualize your readers, which then helps publishers (and you!) know how to market your book. In addition to identifying your target audiences, you'll also identify your comp titles (existing books that are similar to yours), then discern how your book is different.
Week 3: Chapter Overview and Sample Chapters - Chapter titles and summaries help future agents and publishers understand your book idea. You'll learn what to include in those summaries to be as efficient as possible. Then, you'll choose two chapters to include in your proposal. This class time will be spent outlining those sample chapters both digitally and using sticky notes.
Week 4: Literary Agents 101 - This week is all about finding the right agent to help you bring your project to life. Learn what exactly a literary agent does, what they look for, and how to convey your expertise to them. We’ll also cover the basics of how the publishing industry works from concept to publishing.
Week 5: Query Letters and Critiques - Now that you have a better understanding of what a literary agent does, this week focuses on writing a query letter that gets their attention. Students will also have time to draft their queries in class, then get feedback from their classmates and the teacher.
Week 6: Critiques, Q+A, and Community - The critique energy continues into the final week of class. Here, you’ll have time to revisit the draft of your proposal written during weeks 1-3. Then, you’ll share select sections with the class for feedback. We’ll close with ample time for Q+A and community connection. Writing a book can feel lonely at times, so moments like these help writers stay on track with their publishing goals.
SPECIFIC COURSE TAKEAWAYS:
-
Structured Learning & Personal Guidance: Engage in a structured six-week program where each session focuses on a specific component of your publishing process, complemented by personal guidance and a weekly Q&A with Tawny Lara, an experienced author with Penguin Random House.
-
Professional Proposal Crafting: From articulating your unique perspective to detailing your marketing strategy, learn to craft a compelling book proposal that answers critical questions like "Why Me?" and "Why Now?", and effectively presents your author bio and book concept.
-
Marketing and Promotion Mastery: Overcome the challenge of self-promotion through targeted strategies to identify and engage your book's audience, and create a robust marketing plan that goes beyond just social media.
- Practical Writing Exercises: Progress from conceptual outlines to writing sample chapters, with practical exercises designed to refine your chapter titles and summaries, ensuring your proposal resonates with agents and publishers.
TESTIMONIALS:
“When it comes to non-fiction, a big part of an agent’s job is wrangling a book proposal together with their author. Digging into the why of the project, discussing platform, and the like. It only benefits you to be more prepared. The more you have in there, the better. When Tawny’s proposal arrived in my agent inbox and I opened it, it was like that scene in Pulp Fiction when they open the briefcase and all golden light shines out. It was perfect. And I called her the same day asking to work on the project. You’ll learn a lot from her, absolutely” -Eric Smith, author & Tawny’s agent
“The publishing world is a minefield, and Tawny is a Bloodhound. Over the past decade, she's learned how to navigate this clusterfuck of this industry, cutting through the BS, so you can actually get published and your voice heard.” -Zachary Zane, Author of Boyslut, A Memoir and Manifesto
“Tawny is such an excellent resource for someone navigating publishing and proposals for the first time. I am a DIY-type who usually just uses Google to teach me everything, but having Tawny's help saved me weeks if not months of research and helped me feel extremely clear and prepared as I began the process. Very grateful for her expertise!” -Mariana Louis, archetypal tarotist
"Tawny Lara's class on writing non-fiction book proposals is a lighthouse for anyone eager to explore mental health topics with depth and empathy. Her expertise not only helps writers to craft impactful narratives but also to navigate the complexities of mental health with sensitivity and insight." - Sophie Saint Thomas, author of Reproductive Rites
“Tawny is not only an experienced journalist and writer, but she’s also a marketing wiz who can bring that extra special sauce to your book proposal. If you want to actually sell your book, there’s no one else that I’d rely on to teach me the 101.” - Irina Gonzalez, editor, journalist, and author of the Raising Gen Alpha newsletter
"Tawny is a master when it comes to marketing yourself as a writer. She will help you focus your vision and tap into insider knowledge of the publishing world." -Gemma Hartley, author of Fed Up: Emotional Labor, Women, and the Way Forward
“Tawny will help you sell your book proposal. She knows the game, and she will teach you how to play it.” -Paulina Pinsky, co-author of It Doesn’t Have to be Awkward
PAYMENT OPTIONS:
-
Instructor: Tawny Lara
-
Class Starts on Tuesday, October 14th, 2025
-
The class will meet weekly via Zoom on Tuesdays, 6:00PM - 8:00PM Eastern.
-
Limited to 15 students.
-
Tuition is $495